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The Yorkshire Dales and Harrogate Area Tourism Partnership is responsible for the promotion and development of tourism in the area and is one of six Area Tourism Partnerships in Yorkshire. The partnership has an Executive Board, which is comprised of private and public sector representatives, an Operational Working Group that will be directed to carry out the actions identified by the board, and a number of topic working groups that will look at specific issues such as marketing and research.
Partners in the Area Tourism Partnership include Craven District Council, Richmondshire District Council, South Lakeland/Eden District Council, Harrogate Borough Council, Hambleton District Council, the Yorkshire Dales National Park Authority, North Yorkshire County Council and the Yorkshire Tourist Board.
Purpose
The role of the Yorkshire Dales and Harrogate Area Tourism Partnership will be to provide an integrated approach to co-ordinate and drive forward the development of the Yorkshire Dales as a quality, sustainable tourism destination, by enhancing the visitor experience and exceeding their expectations, whilst maximising the economic contribution of tourism for the benefit of the community and the environment.
Marketing Area
The Yorkshire Dales and Harrogate Area Tourism Partnership will operate in the area defined as the Yorkshire Dales and Harrogate, which encompasses the complete districts of Craven, Richmondshire and Harrogate Borough, plus those parts of South Lakeland and Eden which lie east of the M6, A685 and south of the A66, and that part of the Hambleton District which lies to the west of the A1. This area takes in the entire Yorkshire Dales National Park, the Nidderdale Area of Outstanding Natural Beauty and encompasses part of the Forest of Bowland Area of Outstanding Natural Beauty.
Sustainability
Partners have acknowledged that carefully managed tourism can bring economic regards to the host community. In preparing the Area Tourim Plan for the promotion and development of the Yorkshire Dales and Harrogate tourism product, the Partnership will assess and minimise any potential environmentl impacts. The Partnership will aim to encourage visitors to act as responsible visitors when in the area, and to monitor activities in order to safeguard the long-term prosperity of the Yorkshire Dales and Harrogate.
In addition, the Yorkshire Dales and Harrogate Area Tourism Partnership will include in all its promotional materials messages to stimulate sustainable tourism and continually review and innovate new ways of influencing the activities of its visitors.
All enquiries for the Yorkshire Dales and Harrogate Area Tourism Partnership, including requests to use the Yorkshire Dales brand on promotional materials, should be directed to:
Yorkshire Dales Tourism
Town Hall
Cheapside
Settle
North Yorkshire
BD24 9EJ
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Northern Dales
